A sitcom-style branded web series inspired by everyday life, created for XL Axiata from a story by Ernest Prakasa.
This web series project for XL Axiata was developed from a story by Ernest Prakasa and presented in a sitcom style that feels light, familiar, and easy to enjoy. Built around everyday life, the series explored situations that audiences could recognize — from small conflicts and humorous misunderstandings to sincere moments, simple problems, and the kind of conversations that happen in daily routines.
Rather than placing the brand as a hard-selling message, the web series positioned XL within a relatable story world. Through characters, comedy, tension, and slice-of-life situations, the content was designed to entertain while keeping the brand present in a natural and memorable way. The result was a branded entertainment format that could connect with audiences through emotion, humor, and relevance.
XL needed a web series that could deliver brand communication in a more engaging and audience-friendly format. The challenge was to create content that did not feel like a conventional advertisement, but still carried the brand’s relevance through stories that were entertaining, human, and connected to everyday experiences.
Our approach focused on shaping the story into a sitcom-style narrative with a balance of conflict, fun, seriousness, and problem-solving. By using everyday situations as the foundation, the series created space for humor and drama while keeping the storytelling accessible for a wide digital audience.
A sitcom-style web series for XL Axiata, built around everyday life stories that combine humor, conflict, and relatable moments.
Storytelling development based on Ernest Prakasa’s story, shaped into a light and engaging sitcom format for digital audiences.
Content crafted to connect with audiences through daily situations, comedic timing, emotional beats, and natural brand integration.
Let’s craft seasonal campaigns that connect your brand to the moments that matter most to your audience.