Capturing the speed, community, and distinctive energy of Vespa Balap Indonesia.
Vespa Race of VBI (Vespa Balap Indonesia) 2016 brought together speed, style, and community in one high-energy racing event. With PT Meta Dwiguna Transcorp participating closely as the main sponsor, the project focused on documenting a unique automotive experience that felt different from conventional racing events — more playful, more personal, and strongly rooted in the Vespa community.
Our brief was to capture the full atmosphere of the race: the speed on the track, the enthusiasm of the riders, the sponsor presence, and the fun character that makes Vespa racing visually distinctive. The video needed to become more than simple event coverage — it had to communicate energy, excitement, and the brand association behind PT Meta Dwiguna Transcorp’s sponsorship.
On-ground video coverage that captured key moments across the race area, from the crowd atmosphere to fast-paced action on the track.
Visual emphasis on PT Meta Dwiguna Transcorp’s role as main sponsor, integrated naturally within the event story and overall race experience
A dynamic narrative that showcased Vespa racing as a fun, speedy, and community-driven event with a character unlike typical automotive competitions.
Let’s craft seasonal campaigns that connect your brand to the moments that matter most to your audience.