PCP Building Digital Mapping
Thematic digital mapping content and profile video production for a landmark office building with a high-impact visual attraction.
Project Overview
PCP Building Digital Mapping was created for a premium office building that hosts several major brands such as Google, FWD, Citibank, Shopee, and many more. The building was positioned as a distinctive destination by introducing digital mapping as one of its main visual attractions — transforming the facade into a dynamic canvas for seasonal, cultural, and event-driven storytelling.
Our role was to develop thematic digital mapping content based on major events and the Indonesian holiday calendar. From New Year and New Year Countdown to Christmas, Asian Games, and Eid al-Fitr, each concept was crafted to match the mood of the moment while reinforcing PCP Building’s image as a modern, forward-looking landmark.
In addition to the digital mapping content, we also created a video profile for PCP Building. The profile was designed as a credential asset and portfolio material for the building’s global network, presenting its environment, identity, tenants, and innovation-driven positioning in a polished corporate format.
The Brief
The challenge was to create visual content that could make the building feel alive beyond its physical function as an office space. PCP Building needed digital mapping concepts that were not only visually attractive, but also relevant to public moments, national celebrations, and high-traffic event periods.
Each mapping concept had to be developed from ideation to implementation, balancing thematic creativity with the technical requirements of projection-based content. The output needed to feel celebratory, premium, and memorable — turning the building into a visual experience that could capture attention and strengthen its public presence.
What We Delivered
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Concept Ideation
Developed thematic concepts based on major events and Indonesian holiday moments, ensuring each mapping piece had a clear mood, visual direction, and audience relevance.
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Digital Mapping Content
Created mapping content for New Year, New Year Countdown, Christmas, Asian Games, and Eid al-Fitr — transforming the building facade into an immersive visual medium.
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Implementation Support
Managed the creative flow from initial idea to final content output, ensuring the digital mapping visuals were ready to support real-world projection and event display needs.
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Building Video Profile
Produced a corporate video profile to support PCP Building’s credential needs and showcase its positioning within the building’s global network portfolio.
Want a campaign that resonates?
Let’s craft seasonal campaigns that connect your brand to the moments that matter most to your audience.