A heartwarming digital campaign celebrating the spirit of Idul Fitri with the Hello Vespa community.
During the holy month of Ramadan and the celebration of Idul Fitri, Hello Vespa wanted to connect with their community in a meaningful way. The campaign centered on a cinematic brand video that captured the universal themes of togetherness, gratitude, and new beginnings — values that resonate deeply with the Vespa riding culture.
Create a heartwarming video and supporting digital assets that celebrate Idul Fitri while reinforcing Hello Vespa’s brand identity as a tight-knit, family-oriented community. The campaign needed to work across YouTube, Instagram, and Facebook — reaching both active members and casual Vespa enthusiasts.
A cinematic short film capturing the joy of homecoming and togetherness, featuring Vespa riders from across the community.
A series of illustrated visuals combining Vespa's iconic silhouette with traditional Idul Fitri motifs like ketupat, lanterns, and mosques.
Curated Instagram and Facebook posts including greeting cards, short video loops, and interactive story templates for the community to share.
Let’s craft seasonal campaigns that connect your brand to the moments that matter most to your audience.