A fast-paced food management game where players become a chicken porridge vendor racing to serve customers, improve sales, and keep the rush under control.
Bubur Ayam Rush is a fast-paced food management game developed by Milkish Game Studio, part of the Frank&Stein team. Built around a familiar Indonesian street-food experience, the game places players in the role of a chicken porridge vendor who must serve customers quickly, keep orders moving, and improve sales as the rush gets more intense.
The project turns the everyday charm of a bubur ayam stall into an addictive casual game loop. Players are challenged to balance speed, accuracy, and customer satisfaction — creating a gameplay experience that is easy to understand, quick to start, and hard to put down.
The goal was to create a mobile game with a simple but engaging premise: make players feel the pressure and fun of running a busy chicken porridge stall. The experience needed to be accessible for casual players, instantly relatable for Indonesian audiences, and strong enough in pacing to encourage repeated play.
Rather than building a complex simulation, the creative direction focused on speed, rhythm, and satisfaction. Every interaction had to feel responsive, every customer had to add pressure, and every successful order had to reward the player with the feeling of progress.
A casual food management concept built around serving customers, managing order flow, improving sales, and keeping the player engaged through fast-paced repetition.
Gameplay designed to create urgency and excitement, where every second matters and customer satisfaction becomes the main driver of player performance.
A game world inspired by the familiar energy of Indonesian food culture, turning bubur ayam into a playful and memorable mobile game theme.
A complete mobile game experience prepared for Google Play, with a simple call-to-action that invites players to download and start serving right away.
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