A documentary video capturing Lafarge’s CSR initiative to facilitate capital loans for small and micro-entrepreneurs in Lhoknga, Aceh.
The Lafarge CSR Micro Credit Program Video documented a capital loan facilitation program created to support small and micro-entrepreneurs in the Lhoknga sub-district of Aceh. As part of Lafarge’s CSR initiative, the program worked in partnership with a local financial organization to provide access to micro credit and help improve welfare across the region.
The video focused on the connection between financial access and everyday resilience. By showing the people behind the businesses, the places where they work, and the challenges they continue to overcome, the documentary positioned the program not only as a funding scheme, but as a practical effort to strengthen local livelihoods.
The brief was to communicate the purpose and impact of the micro credit scheme in a sincere, efficient, and grounded way. The story needed to explain how the program supports small businesses while also reflecting the broader goal of improving community welfare in Aceh.
To keep the production intimate and realistic, every shot was captured handheld using available light. This approach allowed the video to stay close to the subjects, preserve the natural atmosphere of each location, and give the audience a more honest sense of the people and environment behind the CSR program.
A documentary-style video designed to explain Lafarge’s CSR micro credit program and capture its relevance for small and micro-entrepreneurs in Lhoknga, Aceh.
A story approach focused on local entrepreneurs, welfare improvement, and the role of accessible financing in helping communities grow stronger.
A lean production method using handheld camerawork and available light to create a natural, immediate, and human-centered documentary feel.
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