A teaser video crafted to support Ernest’s Indonesian stand up comedy tour and build anticipation through viral campaign content.
This teaser video was created to support the “Ernest” Stand Up Comedy Indonesian Tour, an entertainment campaign built around the sharp, relatable, and story-driven comedy style of Ernest Prakasa. The teaser functioned as a compact introduction to the tour — giving audiences a taste of the personality, rhythm, and excitement behind the upcoming shows.
Crafted as supporting content for the event and its main videos, the piece was designed to be easily shared across digital platforms. With story input from Ernest Prakasa and Okky Prasetyo, and direction by Okky Prasetyo, the teaser helped create early buzz, strengthen campaign recall, and encourage audiences to follow the tour experience.
The campaign needed a teaser that could quickly communicate the spirit of the tour while leaving enough curiosity for audiences to seek out the full event and main video content. The challenge was to package comedy, personality, and event promotion into a short format that felt entertaining rather than overly promotional.
Our approach focused on building a teaser with clear comedic timing, simple storytelling, and strong digital shareability. The video was crafted to support viral distribution — capturing attention fast, introducing the tour’s tone, and making the audience feel invited into the larger campaign experience.
A short promotional teaser created to introduce the “Ernest” Stand Up Comedy Indonesian Tour and support audience anticipation before the main campaign content was released.
Narrative treatment shaped around the story by Ernest Prakasa and Okky Prasetyo, keeping the content light, engaging, and aligned with the character of a stand up comedy tour.
Digital-ready content crafted to support event promotion, extend campaign reach, and encourage audiences to share the teaser across online platforms.
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